People have been dreaming about video calling for decades.
iPhone 4 makes it a reality. With the tap of a button, you can wave hello to
your kids, share a smile from across the globe, or watch your best friend laugh
at your stories — iPhone 4 to iPhone 4 or to the new iPod touch over Wi-Fi. No
other phone makes staying in touch this much fun.
One-tap simple.
FaceTime works right out of the box — no need to set up a special account or
screen name. And using it is as easy as it gets. Let’s say you want to start a
video call with your best friend. Just find her entry in your Contacts and tap
the FaceTime button. Or maybe you’re already talking on a voice call with her,
iPhone 4 to iPhone 4, and you want to switch to video. Just tap the FaceTime
button on the screen. Either way, an invitation pops up on her screen asking if
she wants to join you. When she accepts, the video call begins. It’s all
perfectly seamless. And it works in both portrait and landscape modes.
Two cameras made
for video calling.
iPhone 4 has two built-in cameras, one on the front above the display and
one on the back next to the LED flash. The front camera has been tuned for FaceTime.
It has just the right field of view and focal length to focus on your face at
arm’s length. So it always presents you in the best possible light.
Share what you see
with the back camera.
Imagine your sister is away at school and can’t make it to your son’s
birthday. So you’re cheering her up with a FaceTime call. As the cupcakes come
out, your son’s eyes light up, and you just have to share it. Tap a button, and
before you can say, “Make a wish,” iPhone 4 switches to the back camera, and to
the birthday boy's big moment. Another tap switches back to the front camera
and to you. Simple, fast, and fun.
Thanks to the Retina display, everything you see and do on
iPhone 4 looks amazing. That’s because the Retina display’s pixel density is so
high, your eye is unable to distinguish individual pixels. Which means Text in
books, web pages, and email is crisp at any size. Images in games, movies, and
photos pop off the screen. And everything is sharper.
In a word,
resolutionary.
By developing pixels a mere 78 micrometers wide, Apple engineers were able
to pack four times the number of pixels into the same 3.5-inch (diagonal)
screen found on earlier iPhone models. The resulting pixel density of iPhone 4
— 326 pixels per inch — makes text and graphics look smooth and continuous at
any size.
Brilliant,
no matter how you look at it.
The iPhone 4 Retina display uses technology called IPS (in-plane switching)
— the same technology used in the Apple LED Cinema Display and iPad — to
achieve a wider viewing angle than on typical LCDs. Which means you can hold
iPhone 4 almost any way you want and still get a brilliant picture. That’s
perfect when you’re sharing photos with a friend or moving your iPhone around
while playing a driving or flying game. In addition, the Retina display offers
four times the contrast ratio of previous models, so whites are brighter,
blacks are darker, and everything is more beautiful.
Advancements in
the glass. And under it.
Made from the same materials used in helicopters and high-speed trains, the
Retina display glass is chemically strengthened to be harder, more scratch
resistant, and more durable than ever. The glass also features an oil-resistant
coating that helps keep the screen clean.
The Retina display includes LED backlighting and an ambient light sensor
that intelligently adjusts the brightness of the screen for optimal viewing and
battery life. When you lift iPhone to your ear for a phone call, a proximity
sensor immediately turns off the display to save power and prevent accidental
dialing.
Now you can run your favorite third-party apps — and switch
between them instantly — without slowing down the performance of the foreground
app or draining the battery unnecessarily.* This smarter approach to
multitasking is available only in iOS 4.
Switch between
apps quickly.
The multitasking user interface allows you to quickly switch between
recently used apps. Just double-click the Home button to reveal your recently
used apps. Scroll right to see more apps, then tap one to reopen it. No need to
wait for the app to reload.
And pick up right
where you left off.
Apps can remember where you left off. So when you return to the app, you can
jump right back into playing your game, reading the news, finding a restaurant,
or whatever you were doing.
Listen to audio in
the background.
Now you can listen to audio from compatible third-party apps while checking
email, surfing the web, playing games, and performing other tasks. So when you
want to follow a ball game or listen to music from Pandora, your productivity
never skips a beat.
Get VoIP calls
while using other apps.
Third-party apps such as Skype let you make voice calls over the Internet.
Multitasking in iPhone 4 makes it possible to receive these Skype or VoIP calls
while other apps are running, even when your iPhone is locked. And during a
call, you can keep the conversation going while you switch to another task,
such as checking a movie listing or reading an email.
Keep GPS apps
running.
Apps that use GPS can continue to run in the background. Not only do they
constantly update your position, they can also give you spoken turn-by-turn
directions even as you listen to music (the music volume lowers while the
directions are spoken). It’s perfect for social networking apps, too. Now you
and your friends can find each other even when you’re not actively using the
app.
Receive push and
local notifications.
Third-party apps and services can send alerts and messages directly to your
phone. So you can get sports scores, news updates, game requests, reminders,
alarms, and more the moment they happen, without having to open the app that’s
providing the notification.
Complete tasks in
the background.
If you’re performing a task that’s taking awhile — such as uploading
pictures to a photo service — you can switch to another app without
interrupting the task. No more waiting around.
Because your iPhone goes with you everywhere, you’re always
ready to capture every moment. And with iPhone 4, you can do it in
stunning high definition. Its advanced backside illumination sensor delivers
great-looking video in both bright and low-light settings. And in dark
environments, you can brighten the scene with the built-in LED light.
Edit video right
on iPhone.
No need to wait until you’re back at your computer to edit video. You can
perform basic editing right in the Camera app. Just drag to select start and
end points on a filmstrip.
Turn your video
clips into a finished movie. With iMovie on iPhone 4.
You’re on vacation, and you want to create a video postcard of everything
you did that day and share it with your family. Just use the
iMovie app —
available on the App Store for just $4.99. Built for Multi-Touch, iMovie lets
you combine and edit video clips, polish your movies with dynamic themes, add
music and photos, and share your finished movies with the world.
Tap to focus
video.
Say you’re recording a scene with subjects in both the foreground and the
background. How do you make sure the camera focuses where you want? Just tap
that part of the image on the iPhone 4 display. The camera immediately focuses
on it and adjusts exposure to match the lighting. When you want to focus on
another part of the scene, just tap again.
Make a video
self-portrait.
In addition to the high-definition camera on the back, iPhone 4 has a
VGA-quality camera on the front, above the display, that lets you see yourself
while you record. So it’s perfect for taking a video self-portrait — no more
guessing if you’re in the frame or accidentally cropping yourself out
altogether.
Share video
anywhere.
Say you’re in the middle of a text message conversation when you see
something video-worthy. Tap the camera icon in
Messages to
record on the fly and send it to your buddy via MMS. Or select some video
from the Camera Roll and attach it to a new email message, ready to send.
Publishing to your
MobileMe
gallery or to YouTube — even in HD — is also just a tap away. And you can
easily sync all the video you shoot on iPhone 4 back to your Mac or PC.
